Government & Public Sector
via Contract vehicles
- FedRAMP
- Agency refs
Who this is for
Your partners are a promise, not yet a number
For AI-native startups, ISVs and systems integrators.
Pipeline near zeroDirect sales works. Partner sales don't.
Listed, not sellingOn a marketplace. Nothing moving.
New industryNew buyers, routes and proof.
Hiring a channel leaderProve the motion before the hire.
- Best fit
- Executive sponsor with budget
- Some traction
- Ready to invest
- Market-ready, any stage
- Wants a repeatable motion
Industry-led GTM
Every industry buys differently
Start with how your buyers buy.
Financial Services
via Private offers
- SOC 2
- PCI
- Risk review
Health Care & Life Sciences
via Health-IT SIs
- HIPAA
- HITRUST
Auto & Manufacturing
via ERP ecosystems
- ISO 27001
- OEM refs
Energy & Utilities
via Utility SIs
- NERC CIP
Retail & CPG
via Commerce platforms
- PCI
- Brand refs
Telco, Media, Gaming & Sports
via Hyperscaler programs
- Scale proof
Technology & SaaS
via Cloud marketplaces
- SOC 2
- Integrations
Data & AI
via Data platforms
- SOC 2
- AI governance
Approach
Partnerships stall after the handshake. Structure keeps them producing.
- Rules before recruitsLanes and deal registration
- Binding agreementsNamed heads, agreed outcomes
- ScoreboardsWeekly cadence, public targets
- Industry playsTargets, owners, criteria
Partnerships
One quarterback, backed by vetted strategic partners
- Helen owns the outcomeSingle point of contact
- Partners join by capabilityOnly where they move a metric
- One plan, one scorecardSame targets, same cadence
- Flexible contractingThrough HAventures or direct
- Neutral adviceNo resale margin, no platform fees
What we put to work
Your partner ecosystem
The engines that scale your growth
- Hyperscalers
- Cloud marketplaces
- SIs and MSPs
- Resellers and distributors
- Technology alliances
- Industry associations
Who we bring
HAventures strategic partners
Industry and functional domain expertise
Industry
- Government sales & capture
- + more industries as needed
Functional
- Demand & marketing
- Sales ops optimization
- Enablement & coaching
- AI transformation & efficiency
Engagements
Start small, prove it, then scale
Track 1 Chief growth strategy, with strategic partnersTrack 2 GTM and partner productivity, led by Helen
- Readiness checkFree · 3 minutes
- Diagnostic sprint2–4 weeks · fixed fee, credited forward
- Fractional engagementQuarterly · retainer + success fee
- Build & transitionHire and transition your leader
- Ongoing advisoryOptional · lighter cadence
Self-diagnosis
Partner Growth Readiness Check
Rank your industries, answer 10 questions, see your scorecard instantly.
Thought leadership
Insights on partner-led growth
Conversations, articles and field notes for founders, leaders, coaches and operators.
The Growth Lens with HAventures
How AI-native startups scale through partnerships.
Episode 1The Force MultiplierWhy startups can’t scale alone
Premieres Nov–DecUpcoming conversations
- What investors expect
- How buyers judge your partners
- Scaling AI through integrators
- Routes into regulated markets
- Compliance as a channel unlock
Industries on the lens
- Public sector
- FinServ
- HCLS
- Manufacturing
- Energy
- Retail & CPG
- Telco & media
- Tech & SaaS
- Data & AI
Topics and industries rotate as guests confirm. Every episode ends with Go-to-Scale: the guest’s 90-day move.
Field notes on LinkedIn
Partner productivity, industry plays and marketplace lessons.
Follow Helen on LinkedInMonthly Insights
Webinars & events
Keynotes and panels on partner-led growth.
Invite Helen to speak
Helen Xing
Principal & Chief Growth Advisor
HAventures Advisory
OracleAWSWharton MBA
About
“I've sat in every seat: customer, vendor and partner.”
25+ Years Building Industry, Partner and Alliance GTM. Trusted in the Boardroom.
- 2000–2015Oracle
CxO GTM and Customer Success Across Industries
- 2015–2020Tableau / Salesforce
Bootstrapped Public Sector Partner Ecosystem: $1.8M → $200M+ ARR
- 2020–2021Two Data Unicorns
Channel Chief, Public Sector and Health Care
- 2021–2026AWS
Partner Industry GTM: Data & AI, Global & AMER, Cross-Industry & Public Sector
- 2026–todayHAventures Advisory
Principal & Chief Growth Advisor